By the end of the course, participants should be able to begin developing the skills to use qualitative methodology in undertaking business administration, public health and primary care research
- Understand the basic philosophical principles underpinning qualitative research.
- Explain and critically discuss the most important qualitative methods used in social sciences, management, administration and business.
- Compare and contrast the way in which qualitative data may be collected and used in the broader aspects of social sciences, business administration and management together with primary care and public health research. (SOPs, Research protocols, data analysis using different Qualitative software- Atlas Ti and envivo etc.)
- Identify and analyse secondary data sources that can be used to undertake a qualitative research project in the area of social sciences, business administration and management together with primary care and public health research.
Modules (Content Areas)
- Introduction to basic philosophical principles under pinning qualitative research
- Introduction to basic qualitative methods; including sampling, data collection and basic thematic analysis.
- Introductions to a number of different methodologies, commonly used in public health or primary care research. This includes narrative analysis, ethnography, and qualitative systematic reviews. There is also a useful practical topic about conducting focus group discussions. This section is not intended as comprehensive and the reader is also signposted to additional topics of interest at the end of Topic 5.